ChiCares
Chi Cares
Brand identity for a Nigerian-based health coaching brand helping individuals navigate autoimmunity and chronic fatigue through holistic wellness, guidance, and nutrition.
Project Brief
ChiCares is a Nigerian-based health coaching brand helping individuals navigate autoimmunity and chronic fatigue through holistic wellness, guidance, and nutrition. The name Chi holds profound meaning. It's the Igbo word for God, but also part of the founder's name. That duality became the soul of the brand: faith made personal.
Our Approach
When we began shaping the identity, we didn't just see a logo. We saw a conversation between heaven and humanity; two hands reaching toward each other, forming a leaf. It was a symbol of life, growth, and divine support. The healing hand of God meeting the human will to rise again. The visual system combines soft tones, organic shapes, and balanced typography to reflect harmony between mind, body, and spirit.
The Result
Beyond its look, the brand identity gives ChiCares a strong, heartfelt presence across its workshops, retreats, and health products communicating one message clearly: healing begins with care. The brand's system extends into its workshops, retreats, and nourishing health products juices, smoothies, and meals crafted for wholeness.
Scope of Work
Brand Strategy and Visual Identity
Project Gallery
